Built your website a few years back? If yes, then it’s time to update it now! This is because the user’s tastes and preferences keep evolving with time. The amount of people using mobile internet has tremendously increased and surpassed the number of people using desktops.
This implies that your website would be ineffective as a marketing tool if it isn’t adjustable for all types of devices. So, whether you are a service-based or provide certain products or a small online business, online presence is mandatory and is everything today!
With this, here are the top 6 ways that can help you boost your online presence.
Owe A Good Modern Website
Having a good website is a lot important these days because if you don’t have one, it’s better you don’t have it at all. Almost 75% of consumers admit to judging a company based on the design of your site.
You need to include videos, graphics, testimonials, attractive icons, and an easy-to-use user interface to lure your customers. The most important thing to note here is that your website must be user-friendly.
Conduct SEO Analysis
SEO is a way to make yourself visible on Google. Though it consumes a lot of time, if you are able to do it effectively, it is a present that will keep rewarding you.
Trial and error is the best way that you can follow to create content that appeals to your audience
Revisit your landing pages and edit them in terms of SEO & user intent.
Make local SEO your priority.
For this, you can also look up to the SEO services provided by StudioHawk, They are one of the best in the industry with a proven track record.
Make it Mobile
The shift from desktops to mobile makes it pivotal for the website to be adaptable on all devices. Either you can create a device-specific version or have a responsive design that is suitable for all platforms – today and also in the future.
These days, people surf the internet even while traveling. In such situations, they do not sit to open their laptops or PCs. The smartphones are handy and if your website is not mobile-friendly, you can experience a significant loss on leads.
Update Your Own Content Regularly
In today’s era, websites are updated frequently to provide quality content to visitors. It is also needed to make your company information up-to-date via blogs or other web pages.
Having good search results, along with an increase in sales of products and services is a good advantage. Try using CMS to make it easier for making updates.
Integrate Social Media
Social Media is a crucial tool for each and every business that seeks to build a strong online presence. This helps promote the brand to the common masses and also establishes you as a thought leader in the industry. Social Media platforms like Twitter, Facebook, Instagram, etc., give an overview of what your business is all about including the products and services that you provide.
Further, when you engage with customers, it makes them feel valued and they tend to become your brand advocates. If you wish for greater results, you can also hire professional Social Media Managers & Content Writers for the same.
Remove Complex Features & Keep It Simple
Let’s consider an example when you are seeking information about a particular product on the internet and it asks you to carry multiple steps – like enter a “Captcha” – doesn’t it annoy you?
The same goes with the content that requires the users to download something. The way to eliminate these features is to think as a user or seek third-party reviews.
Hence, always try to get rid of things that are extraordinary. The goal must be to make things available for visitors as quickly as possible and keeping the design as simple as possible.
Over to You
Make sure to have fewer elements on the pages of your site which keeps the visitors focused and drives them through the entire sales funnel. If you need a more professional look, you can also call expert web designers and communicate your requirements.
With so many online channels available out there, building and maintaining the online presence is a big task, but if done well, definitely has immense returns.
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