For newbies or seasoned digital marketers alike, it’s essential to stay updated with the latest digital marketing trends. Every year, various shifts and progress can be observed in the market.
And to stay in the loop, there are plenty of online resources you can refer to. You can learn from different kinds of media like podcasts, blogs, and statistical data sites, among many others, that you can access through the internet.
To help you navigate the 2023 digital marketing trends, we have collected relevant data and updates from reliable sources all over the web, so you don’t have to. Here are the eight key trends you can try this year!
Social Media Stories and Ephemeral Content
Many brands use social media stories and other ephemeral content since many users are also into these trends. Ephemeral content refers to those photos, videos, or other forms of content that are only visible for a limited time, usually 24 hours.
You can find that leading social media sites like Facebook, Instagram, Snapchat, and TikTok feature stories. Many digital marketing platforms like the BigCommerce SEO Agency – Impressive Digital use this feature to connect with users through interactive features like polls, live videos, and short-form videos, among many others. They can provide support and services for producing effective ephemeral content across your social media accounts.
Voice Search Optimization
Many users are leaning towards hands-free searches online. Many users don’t want to waste time typing in queries and would instead use voice search for convenience. Smart homes now have voice speakers, making it easier for users to make voice commands for activities like online shopping.
Crafting a natural-sounding response is the key to getting your content to rank for voice search. Around 70% of voice search results are grabbed from snippets, so you must build content around common queries and include them in the headers to improve your ranking.
Personalization and Customer Experience
For the record, 91% of customers prefer to buy from a company that knows their preferences and other relevant information that suits their taste profiles. Many business owners find it difficult to leverage personalization effectively. However, for many successful businesses, emotional appeal is the key. Try to converse with clients and customers in a friendlier and more casual way to break the wall between you and your customers.
Video Marketing Dominance
In 2023, around 91% of marketers said that video content has helped them increase traffic. No wonder why videos remain one of the most reliable marketing tools in recent years. Videos are proven to be effective in conveying product demonstrations, product feature videos, customer testimonials, Q&A record sessions with potential clients, and as a video-scribing technique.
These days, reels are available on Facebook and Instagram. These are short-form video content, usually 60-90 seconds long. YouTube has the same feature called “shorts,” which has 60 seconds maximum duration.
Artificial Intelligence Integration
Artificial Intelligence (AI) Integration has altered how marketers operate and manage their tasks. Apparently, AI has been helpful with almost all aspects of marketing, especially in content generation, personalization, voice commerce, and virtual reality in shopping experiences, among many others.
AI promises greater automation and convenience, and so far, many marketers have been paying for AI tools to assist them in their daily tasks.
Influencer Marketing Evolution
In 2023, influencer marketing is expected to earn $21.1 billion. That is a 29% raise from the previous year. Modern influencer marketing started in 2006, and it has continuously evolved and progressed throughout the years.
Influencers are expected to be pickier in their brand collaborations since many of them are exploring alternative income streams like subscription-based services for their followers. However, influencer-generated content (IGC) remains one of the most lucrative income-generating options for many influencers.
You can leverage IGC by partnering with influencers who consistently publish authentic, trendy, and relatable content than those who produce professional content in traditional formats.
Augmented Reality (AR) and Virtual Reality (VR)
Large industries like tourism, education, manufacturing, defense, retail, and e-commerce now adopt AR and VR technologies.
According to Statista, the size market of AR and VR technologies is expected to reach $19 billion by this year. Soon, built-in augmented reality is expected to become a standard feature in mobile phones. Another trend called “3D Audio Technology” is also expected to develop this year, supplementing VR applications in providing immersive experiences to users.
Mobile-First Approach and Progressive Web Apps
In 2023, a shift towards mobile-first strategies in digital marketing will be evident. In this approach, marketers prioritize mobile-enabled versions of websites over the desktop version.
Many users are using their mobile phones to browse the web, so this approach was preferred by many businesses to implement mobile-oriented campaigns targeting to improve customer experience and satisfaction.
Conclusion
Every year, new trends are expected to emerge, and savvy digital marketers should continuously learn and relearn practices and strategies that could significantly influence the results of their efforts. Everything is one click away—you just have to collect digital resources and regularly refer to them to keep up with the competitive market.
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