Reach your target CPA by paying less for profitable traffic from Adsterra. Try fully-automated CPA Goal optimization.
Looking For New Sources Of High-quality Traffic Without Breaking The Bank?
Now you can have full control over your traffic conditions with Adsterra!
Spend less on CPM or CPC traffic with Adsterra while ensuring a reasonable eCPA and maximizing conversions. Our CPA Goal feature is a powerful rule-based tool that automatically adjusts ad placements based on your criteria, saving you both time and money.
Adsterra is a global ad and CPA network that serves 30 billion ad impressions per month. We take great care to detect, prevent, and fight fraud and scams, so you can always be sure that their traffic is 100% genuine and safe.
From now on, exclusively purchase traffic from the most effective placements! Simply set up a rule, and Adsterra’s CPA Goal will automatically review and unlink any placements that do not meet your KPIs.
Set up your own rules to command CPM/CPC traffic and generate conversions on your terms!
Get the most profitable traffic!
Reach your target CPA by paying less for profitable traffic from Adsterra. Try fully-automated CPA Goal optimization.
Adsterra Releases CPA Goal Empowering Media Buyers to Effectively Optimize CPM and CPC Traffic for Conversions
From now on, exclusively purchase traffic from the most effective placements! Simply set up a rule, and Adsterra’s CPA Goal will automatically review and unlink any placements that do not meet your KPIs.
Adsterra has released CPA Goal, a new feature allowing brands, agencies, and affiliate marketers to optimize CPM (cost per thousand impressions) and CPC (cost per click) traffic for conversions.
CPA Goal By Adsterra
CPA Goal by Adsterra is a rules-based instrument for media buyers who usually purchase high volumes of impressions or clicks but must comply with conversion KPIs. They can now create rules to automatically unlink traffic sources that don’t meet vital performance metrics like eCPA and the number of conversions.
CPA Goal is equally valuable for brands promoting proprietary services and affiliate marketers whose priority is to stay profitable, balancing between spending for CPM or CPC traffic and conversion KPIs set by their advertisers. Both actors can set up critical spending and conversion parameters for one ad placement, and CPA Goal will constantly check all incoming traffic improving the campaign’s ROI.
Compared to earlier versions of the feature existing on the market, CPA Goal allows for a more tailored traffic adjustment since it operates not only with the ‘target payout’ criteria. The algorithm automatically checks every placement reaching the critical spending mark to verify if it delivers the desired conversions or eCPA.
The new feature is available in the Advertiser’s account on the Adsterra Self-Serve Platform. Media buyers can create and save unlimited rules and then add any of them to CPM or CPC campaigns to optimize traffic for conversions. Ad placements that CPA Goal unlinks are kept in a separate table, and users can return them to ad campaigns or download all IDs for future use, like, for instance, create blocklists.
“Earlier, you would manually remove placements that spent too much while sending very few conversions. First, that’s time-consuming. Second, that demands mastery. And finally, with tons of traffic, you could have missed the right moment for optimization and spent too much,” Gala Grigoreva, CMO at Adsterra, outlines the benefits of CPA Goal. “We’re excited we can now provide our partners with a more advanced way of improving ROI and pulling the best-matching traffic from their targeting. Here at Adsterra, we have a local motto, ‘Make great ROI your rule,’ and that’s precisely what this tool is about.”
Adsterra team believes that CPA Goal will enhance the overall campaign performance while reducing risks of overspending for many advertisers.
About Adsterra
Adsterra has been developing a tech-driven, market-leading advertising network to bring together advertisers and publishers across the globe since 2013. Its AI-powered solutions serve for frictionless matching of advertisements to traffic sources. Along with developing adtech solutions such as a proprietary stack of ad formats (Social Bar,) Adsterra focuses on the utmost customer service quality, evolving its in-house Partner Care Program based on the accessibility of competent, industry-specific support for every partner.
Adsterra Media Contact
Catherine Tarasova
pr@adsterra.com
adsterra.com
Intercom
Already in your account. CPA Goal!
Spend less buying CPM or CPC traffic, but ensure you get reasonable eCPA and enough conversions.
CPA Goal is a powerful rules-based tool. It automatically unlinks ad placements according to your criteria, saving you time and money.
Create a rule containing two parameters: spending and eCPA per placement, or spending and the number of conversions per placement. After you activate the rule, CPA Goal by Adsterra will automatically check and unlink placements that don’t meet your KPIs.
Set up your first rule to command CPM/CPC traffic to deliver conversions on your conditions! Open Campaigns > CPA Goal rules and add parameters to unlink ad placements.
Or open any CPM/CPC campaign and add a custom rule there.
Read the full tutorial.
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